GOODYEAR LAUNCHES ASSURANCE COMFORTTRED FOR THE ULTIMATE COMFORT RIDE

• Redefining the premium driving experience with total serenity

Kuala Lumpur, 25 November 2022 – Goodyear Malaysia today announced the launch of the brand-new Assurance ComfortTred, an expansion of its Assurance portfolio specifically customised for luxury passenger vehicles. With the combination of advanced technology and a sophisticated tread pattern, the consumer-focused design of the Assurance ComfortTred redefines the premium driving experience, introducing a new level of serenity.

Using ANX™ Technology, the Assurance ComfortTred delivers a quieter driving experience on the road. Constructed with an extra noise and vibration cancelling layer built with Goodyear’s advanced compound, the tyre is firmly insulated against rolling noise. The closed pattern design helps to reduce air pumping noise while a high number of smaller tread blocks result in a lower impact force, further improving noise reducing performance.

In addition to the ultimate comfort and quiet ride, the Assurance ComfortTred ensures safety from the first mile to the last, in terms of wet road grip and shorter braking distance. The new generation tread compound features a high amount of silica and resin for additional traction, which provides incremental modulation to the road surface, leading to better road contact and water evacuation.

“The Assurance ComfortTred is an exciting new product specifically tailored for luxury passenger vehicles,” comments Alex Ng, Managing Director of Goodyear Malaysia. “We believe that the new Assurance ComfortTred is a true comfort provider that enables the vehicle to become a quiet space for the riders to recharge themselves, gathering their thoughts and sharing moments with people they cherish.”

The Assurance ComfortTred will be available in 12 sizes in Malaysia. It is the perfect tyre for luxury passenger vehicles, both gasoline and electric, including the Mercedes-Benz E-Class, Audi A6 and other luxury passenger models in the Malaysia market.

For more information on Goodyear Malaysia Assurance ComfortTred available sizes, please see the size list below.

The Goodyear Assurance ComfortTred is now available at Goodyear Autocare and participating Goodyear stores. From 25 November 2022, Goodyear is also having its launch promotion in conjunction with the Assurance ComfortTred launch, where the 200 eligible consumers who purchase 4 pieces of Assurance ComfortTred tyres will be entitled to take home a free JBL Headphone, while stocks last. Follow these 4 simple steps to participate:

Step 1: Purchase 4 pieces of Assurance ComfortTred

Step 2: Register your tyres for Worry Free Assurance Warranty (WFA)

Step 3: WhatsApp personal details, receipt and WFA screenshot to Goodyear number at +6012 998 8410

Step 4: Be the 200 eligible customers and get rewarded with JBL Headphone!

For more information, customers can visit Goodyear Malaysia’s page at https://www.goodyear.com.my.

About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

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